You won’t see coral jewelry on the shelves at any Tiffany jewelry.
The store doesn’t stock the rare jewel. They call it “too precious to wear” and are encouraging other jewelers to do the same.
The reasoning behind the ban is the effect humans are having on coral reefs. The president of Tiffany necklaces Foundation, Fernanda Kellogg traveled to see top coral scientists and talk about the impact people are having on the reefs when they break it up and sell it for profit.
Scientists say reefs are more important to the sea, than rain forests are to land.
Miami coral scientist, Elsa Peretti Sevillana earrings, says when people remove coral from the reefs, they are taking a living thing from the water.
At the same time, the White House and Congress received a letter from 100 scientists and 44 groups asking for much greater protection of reefs.
An international ban on Elsa Peretti Open Heart drop earrings will be proposed later this year.