Among the reasons young adults gave for taking up social causes are Christian Louboutin shoes 27 like they can do something to help; knowing their involvement will make a difference; actively seeking out involvement; receiving information that prompts them to act; and the fact that getting involved feels fun and social. Be the source of information that prompts them to act, and seed it in places where they go for news, online news sites; 78% try to stay informed about the causes they care about. Make it social. Figure out how your cause-marketing effort can fit in to conversations with their network. A great example of this is to employ “mobile Christian Louboutin shoes 26” like the recent text-donation number set up by the Red Cross following the Haiti earthquake that raised over $30 million. Use what you’ve got. A full 75% of young adults believe corporations have the material resources to help, and 60% think corporations have the knowledge to support social causes. Make sure your program has a way to prove to this group that their involvement made a difference. Sixty-four percent of young adults say they would get involved with a marketer’s program if they believed the involvement was large enough to make a difference. Overcome the barriers. The top three reasons young adults don’t get involved are time constraints; skepticism their Christian Louboutin shoes 25 will make a difference; and lack of opportunities to get involved. Thus cause-marketing programs need to make involvement easy, convince participants they count, and make it accessible. Don’t underestimate the element of surprise. Brands can lose standing through inaction. Nearly half of young adults surveyed feel that companies are morally obligated to help support social causes, but fewer than 5% believe brands are best positioned to solve problems related to poverty, human rights, health and education, even though they have the Christian Louboutin shoes 24 and resources to do so. By making the effort, brands can gain goodwill.